Ultimately, merchants want to drive traffic to their business. It is highly improbable for every participant in a Bag to redeem one particular placement and as evidence, this has NEVER happened in over tens of thousands of placements (even when the placement is for completely FREE swag). However, the company placing a placement should be prepared support redemptions as if they could be redeemed by every participants in an event.
Know that each bag is a invitation-only experience reserved for event participants. If the participant receives the invitation email they seamlessly enter the bag since the invitation matches a participant in your bag. If the participant or a "spectator" tries to enter the bag from a direct link, they will have to enter basic information (full name and email address) before being able to access the bag. This is the first layer of protection - all placements interactions are connected to a known person.
Know that each bag is a invitation-only experience reserved for event participants. If the participant receives the invitation email they seamlessly enter the bag since the invitation matches a participant in your bag. If the participant or a "spectator" tries to enter the bag from a direct link, they will have to enter basic information (full name and email address) before being able to access the bag. This is the first layer of protection - all placements interactions are connected to a known person.
